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Our Mission

Our mission is to help women feel confident and empowered but more importantly to look and feel fabulous inside and out. We know one thing for sure, when you put something amazing on and you look good, you feel even better. And that's what drives us. Outside of looking like a million bucks, we want women to fall in love with fitness and maintaining an active lifestyle. A big part of keeping that momentum and staying motivated comes from the confidence we gain when we look good. That's why it's important for us to provide women with fashionable luxury style athletic wear. We want women to feel sexy and be unstoppable everyday, for any occasion. It can be a challenge getting motivated when it comes to fitness or just getting out and simply moving. So we hope that our pieces inspire you and will be the start of your journey or apart of the journey you're currently on to the new amazing you. Get up and glow!

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How We Got Here

What's better than living a healthy lifestyle and working out? Looking good as hell doing it! When you look good, you feel even better and we believe you shouldn't have to sacrifice one for the other. Originally from sunny California, I created The Rebel Life brand. I fell in love with the outdoors at a young age, and as a result fell in love with fitness as an adult. I am an advocate for living a healthy lifestyle and heavily dedicated to fitness. With a second love for fashion, I wanted to create a fitness line of quality and unique pieces that women look and feel amazing in!

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What was also of equal importance to me was incorporating fitness pieces that perfectly fit all body types. The purpose behind The Rebel Life brand is to encourage all to live and express themselves unapologetically. You will find that our pieces are very fashionable and are perfect for any occasion. Your are sure to stand out and make a lasting impression! It was so important for me to include unique edgy apparel and bold fitness pieces that allows any woman to feel confident, sexy, empowered, and ready to kick butt! Whether you're just starting your fitness journey, running errands or taking care of business; just remember: BLAZE your own path, crush EVERY goal you set, look sexy as hell and most importantly, do it YOUR way, BE A REBEL!

J'la

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